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Our creative future is freelance.

By 2030, it’s predicted 80% of the global workforce will be freelance. A new world order is calling for the freedom of choice and flexibility in the workforce and all the benefits this presents. 

Businesses are opting to seek out experts with the exact skills and passion required for the job at hand who also fit their brand vision like a glove.

Enter the freelancer.

Our creative future is freelance.

By 2030, it’s predicted 80% of the global workforce will be freelance. A new world order is calling for the freedom of choice and flexibility in the workforce and all the benefits this presents.

Businesses are opting to seek out experts with the exact skills and passion required for the job at hand who also fit their brand vision like a glove.

Enter the freelancer.

High-performing organisations are evolving from outdated, traditional corporate hierarchies into carefully-selected, integrated networks.

Through this evolution, a new professional prototype has emerged and is proving far superior in results and efficiency – ‘the remote revolutionary’.

At the dawn of 2020, the Wall Street Journal reported that 60% of companies would allow employees to work from home occasionally, with 38% permitting this regularly. As this phenomenon develops, we’re likely to see a consistent shift away from working from the office to working remotely and from monthly salaries to results-based income.

So what does this mean for the freelancer? Everything.

The ‘gig economy’ has historically been associated with a lack of security and entitlements that permanent employment offers like holiday, sick and parental leave and access to financed training. As geographical workplace barriers melt away, flexibility in choice will mark its territory, in turn creating a more efficient and engaged workforce.

High-performing organisations are evolving from outdated, traditional corporate hierarchies into carefully-selected, integrated networks.

Through this evolution, a new professional prototype has emerged and is proving far superior in results and efficiency – ‘the remote revolutionary’.

At the dawn of 2020, the Wall Street Journal reported that 60% of companies would allow employees to work from home occasionally, with 38% permitting this regularly. As this phenomenon develops, we’re likely to see a consistent shift away from working from the office to working remotely and from monthly salaries to results-based income.

So what does this mean for the freelancer? Everything.

The ‘gig economy’ has historically been associated with a lack of security and entitlements that permanent employment offers like holiday, sick and parental leave and access to financed training. As geographical workplace barriers melt away, flexibility in choice will mark its territory, in turn creating a more efficient and engaged workforce. As a result, we’re likely to see a shift to brands and businesses effectively selecting individuals and small organisations with the precise skill set required to solve creative problems.

If you’re reading this, you’ve either taken the plunge or the thought of a life of freelance is a niggly itch. Yep, we know - it’s bloody scary! Going freelance is daunting, at times pure survival but it is oh so rewarding. So we’re here to try to stop fear holding you back from success! Our best advice - BE PREPARED.

Some people are going to think you're crazy going out on your own and some people will be correct. The safe and rational thing to do would be to never take a risk and work for someone else for the rest of your life.

Shuddderrrrrrr! If you just screamed, “NOPE!” Here are some essential slaying tools to help you embark on a successful solo journey.

Skills armoury

  • What makes you unique? Differentiate yourself from other freelancers on a similar mission. How does your experience, network and approach give you an edge?
  • Map out your last job role on sticky notes. Sounds weird but this is a great method for framing your skills, talents, capabilities and ultimately, market value.
  • Hit up past clients and colleagues for some constructive criticism. What do they see your strengths to be? What did they like about your problem-solving approach? This will help define what makes you stand out.

Hustle mindset

  • The hustle is real! It’s time to whip out your little black book and contact everyone in it. Reaching out to your network is like a billboard that spells “I’M OPEN FOR BUSINESS”.
  • Find your inspo. Find people who are achieving what you want to be and stalk the hell out of them! Research them and their business and, if you’re bold enough, ask for their mentorship. If they don’t respond, ask again because if you don’t ask the answer is always no. It’s time to leave your ego at the door.
  • Time is money - so make sure you’re strategic with yours and others. Don’t go aimlessly into meetings (virtual or IRL). Make the most of each opportunity so you can learn as quickly as possible how you can best tailor your offering to your future clients.

Community roadmap

  • Community is everything! Find one you fit into, can learn from and lean on when the going gets tough - and it will! Find friends, colleagues, mentors (or all of the above) who, like you, have been brave enough to forge their own path and are driven by action rather than talk.
  • Seek out individuals or groups with whom you share values, who match your drive, are honest and can act as your sounding board when more than one mind is required.
  • Mutual respect is key - but this community isn’t afraid to call BS, challenge you or hold you accountable. They will guide you, encourage you and keep you on track.
  • Find these peeps - they’ll be your greatest tool for success.

If you’re reading this, you’ve either taken the plunge or the thought of a life of freelance is a niggly itch. Yep, we know - it’s bloody scary! Going freelance is daunting, at times pure survival but it is oh so rewarding. So we’re here to try to stop fear holding you back from success! Our best advice - BE PREPARED.

Some people are going to think you're crazy going out on your own and some people will be correct. The safe and rational thing to do would be to never take a risk and work for someone else for the rest of your life.

Shuddderrrrrrr! If you just screamed, “NOPE!” Here are some essential slaying tools to help you embark on a successful solo journey.

Skills armoury

  • What makes you unique? Differentiate yourself from other freelancers on a similar mission. How does your experience, network and approach give you an edge?
  • Map out your last job role on sticky notes. Sounds weird but this is a great method for framing your skills, talents, capabilities and ultimately, market value.
  • Hit up past clients and colleagues for some constructive criticism. What do they see your strengths to be? What did they like about your problem-solving approach? This will help define what makes you stand out.

Hustle mindset

  • The hustle is real! It’s time to whip out your little black book and contact everyone in it. Reaching out to your network is like a billboard that spells “I’M OPEN FOR BUSINESS”.
  • Find your inspo. Find people who are achieving what you want to be and stalk the hell out of them! Research them and their business and, if you’re bold enough, ask for their mentorship. If they don’t respond, ask again because if you don’t ask the answer is always no. It’s time to leave your ego at the door.
  • Time is money - so make sure you’re strategic with yours and others. Don’t go aimlessly into meetings (virtual or IRL). Make the most of each opportunity so you can learn as quickly as possible how you can best tailor your offering to your future clients.

Community roadmap

  • Community is everything! Find one you fit into, can learn from and lean on when the going gets tough - and it will! Find friends, colleagues, mentors (or all of the above) who, like you, have been brave enough to forge their own path and are driven by action rather than talk.
  • Seek out individuals or groups with whom you share values, who match your drive, are honest and can act as your sounding board when more than one mind is required.
  • Mutual respect is key - but this community isn’t afraid to call BS, challenge you or hold you accountable. They will guide you, encourage you and keep you on track.
  • Find these peeps - they’ll be your greatest tool for success.

Collaborate or disintegrate

Working remotely doesn’t mean you’re unplugged from a project team. There are myriad innovative ways to collaborate with a freelance team when nutting out a brief, workshopping direction or seeking feedback on concept development.

Maximise and prioritise

There are only so many hours in the day that you can productively add digits to your bank account. Remember that your value lies in your experience and skills - not the ticking clock.

  • Price according to your value not time - why punish yourself for being efficient and exceptional at what you do.
  • Ditch unnecessary meetings - 'can this be an email?'
  • Work out the optimal time to speak with clients and other freelancers - don’t forget to consider time zones (remember those melting geographical borders?!).
  • Set a daily routine to create consistent work practices. Habitual behaviour begets success.

Digital is pivotal

Most of the time you’ll collaborate using online tools. Here are some common ones to get your head around:

  • G Suite is the go-to office suite for collaborative work.
  • Google Drive - for storing and sharing all your project files.
  • Google Docs, Sheets, Forms and Slides - for real-time content sharing, editing and feedback.
  • Google Hangouts - for simple video calls and instant messaging allowing togetherness despite location. Never underestimate the value of meeting your clients and teammates face-to-virtual-face.
  • Google Calendar - integrates with email and multiple other apps and sites to easily update your calendar and track your time.
  • For seamless project communication - build channels for a specific team or project or DM your teammates.
  • Offers real-time team transparency on project status.
  • Reduce emails and meetings by keeping all team communication in the one place.
  • Syncs with email and multiple other apps to quickly send information to the relevant Slack channel.
  • A popular video conferencing platform with HD video, in-conference chat, file and screen sharing and recording capabilities.
  • You probably already use this to chat to mates - but it’s fast becoming a core tool for business comms too.
  • It’s one of the safest platforms with end-to-end encryption meaning only the group can read messages or see images sent (not even WhatsApp itself).

Collaborate or disintegrate

Working remotely doesn’t mean you’re unplugged from a project team. There are myriad innovative ways to collaborate with a freelance team when nutting out a brief, workshopping direction or seeking feedback on concept development.

Maximise and prioritise

There are only so many hours in the day that you can productively add digits to your bank account. Remember that your value lies in your experience and skills - not the ticking clock.

Digital is pivotal

Most of the time you’ll collaborate using online tools. Here are some common ones to get your head around:

  • G Suite is the go-to office suite for collaborative work.
  • Google Drive - for storing and sharing all your project files.
  • Google Docs, Sheets, Forms and Slides - for real-time content sharing, editing and feedback.
  • Google Hangouts - for simple video calls and instant messaging allowing togetherness despite location. Never underestimate the value of meeting your clients and teammates face-to-virtual-face.
  • Google Calendar - integrates with email and multiple other apps and sites to easily update your calendar and track your time.
  • For seamless project communication - build channels for a specific team or project or DM your teammates.
  • Offers real-time team transparency on project status.
  • Reduce emails and meetings by keeping all team communication in the one place.
  • Syncs with email and multiple other apps to quickly send information to the relevant Slack channel.
  • A popular video conferencing platform with HD video, in-conference chat, file and screen sharing and recording capabilities.
  • You probably already use this to chat to mates - but it’s fast becoming a core tool for business comms too.
  • It’s one of the safest platforms with end-to-end encryption meaning only the group can read messages or see images sent (not even WhatsApp itself).

In our highly fragmented world, there’s never been a greater need for specialists who are experts in their craft.

The mightiest strategists, art directors, content developers and digital experts can all be brilliant in their own right - but assemble them into a crack ‘results focused’ team and you’ve got yourself an unstoppable force.

The beauty of being able to strategically build an ultimate brand team means an unwavering focus on the job at hand and is something more businesses are applying to their objectives.

They just need the network to find them. Hello, that’s MASH!

In our highly fragmented world, there’s never been a greater need for specialists who are experts in their craft.

The mightiest strategists, art directors, content developers and digital experts can all be brilliant in their own right - but assemble them into a crack ‘results focused’ team and you’ve got yourself an unstoppable force.

The beauty of being able to strategically build an ultimate brand team means an unwavering focus on the job at hand and is something more businesses are applying to their objectives.

They just need the network to find them. Hello, that’s MASH! 

The remote working movement is accelerating and now represents a phenomenal opportunity for both freelancers and brands to deliver results in a far more efficient and effective way.

Many outdated professional perceptions have been systematically dismantled and a new frontier has been forged, defined by unlimited possibility.

As we move into a new world of work, it’s time to reframe and appreciate what opportunities can come out of this “new normal” chapter. It need not be one of concern or preconceptions, rather an opportunity to embrace a new way of thinking. The gig economy presents a huge wealth of exceptional talent and we each have a part to play.

The remote working movement is accelerating and now represents a phenomenal opportunity for both freelancers and brands to deliver results in a far more efficient and effective way.

Many outdated professional perceptions have been systematically dismantled and a new frontier has been forged, defined by unlimited possibility.

As we move into a new world of work, it’s time to reframe and appreciate what opportunities can come out of this “new normal” chapter. It need not be one of concern or preconceptions, rather an opportunity to embrace a new way of thinking. The gig economy presents a huge wealth of exceptional talent and we each have a part to play.

Led by a crew of agency outsiders, MASH curates remote-working teams of the mightiest, independent creatives for projects around the globe.

Embracing the growing global gig economy, MASH was born in 2018 with the vision that exceptional creative work stems from empowering others to have the freedom to choose what work truly fulfils them.

With an international network of MASHers now spanning four continents, our model is focused on cherry-picking and curating teams (‘Mash-Ups’) of best-in-class creative, digital and marketing talent for projects that reflect their areas of expertise and specialisation.

Replacing traditional weighty processes, our ‘Mash Ups’ can be plugged in and out of brands and businesses as required - meaning our clients are only paying for the work delivered. Basically, we’ve cut out the time-hungry processes of old and replaced them with a get-shit-done ethic, with our arms thrown over the shoulders of a global crew of absolute all stars.

The story doesn't end here. Whether you're about to jump out on your own or you're a seasoned freelance pro - we would love to chat.

Drop us a line.

Led by a crew of agency outsiders, MASH curates remote-working teams of the mightiest, independent creatives for projects around the globe.

Embracing the growing global gig economy, MASH was born in 2018 with the vision that exceptional creative work stems from empowering others to have the freedom to choose what work truly fulfils them.

With an international network of MASHers now spanning four continents, our model is focused on cherry-picking and curating teams (‘Mash-Ups’) of best-in-class creative, digital and marketing talent for projects that reflect their areas of expertise and specialisation.

Replacing traditional weighty processes, our ‘Mash Ups’ can be plugged in and out of brands and businesses as required - meaning our clients are only paying for the work delivered. Basically, we’ve cut out the time-hungry processes of old and replaced them with a get-shit-done ethic, with our arms thrown over the shoulders of a global crew of absolute all stars.

The story doesn't end here. Whether you're about to jump out on your own or you're a seasoned freelance pro - we would love to chat.

Drop us a line